{"id":2332,"date":"2011-05-18T00:07:29","date_gmt":"2011-05-17T22:07:29","guid":{"rendered":"http:\/\/www.paris-louxor.fr\/?p=2332"},"modified":"2011-05-18T00:07:29","modified_gmt":"2011-05-17T22:07:29","slug":"cannes-2011-a-la-croisee-des-desirs","status":"publish","type":"post","link":"https:\/\/paris-louxor.fr\/index.php\/2011\/05\/18\/cannes-2011-a-la-croisee-des-desirs\/","title":{"rendered":"CANNES 2011 : \u00c0 LA CROIS\u00c9E DES D\u00c9SIRS"},"content":{"rendered":"
\"\"<\/a>
Entr\u00e9e du March\u00e9 - LL PARIS-LOUXOR<\/figcaption><\/figure>\n

Le March\u00e9 du Film\u00a0de Cannes, envers compl\u00e9mentaire du Festival, est un lieu id\u00e9al pour observer l\u2019ambivalence du d\u00e9sir des spectateurs de cin\u00e9ma. Ce d\u00e9sir est en effet fond\u00e9 sur une double dynamique a priori contradictoire, constituant le fondement de l\u2019exp\u00e9rience cin\u00e9matographique : quelque part entre une immuabilit\u00e9 des rep\u00e8res et une recherche constante de l\u2019innovation.<\/p>\n

Les rep\u00e8res peuvent \u00eatre aussi bien g\u00e9n\u00e9riques que communicationnels\u00a0: arpenter les couloirs du March\u00e9 permet ainsi \u00e0 l\u2019observateur de s\u2019immerger dans un univers extr\u00eamement codifi\u00e9. Au milieu des stands et d\u2019une immense mosa\u00efque constitu\u00e9e d\u2019affiches de films de genre, un imaginaire cin\u00e9matographique ob\u00e9issant \u00e0 des r\u00e8gles strictes se d\u00e9ploie.<\/p>\n

C\u2019est toutefois dans le cadre de ce jeu constant sur les codes filmiques que se d\u00e9veloppe \u00e9galement une forte symbolique de l\u2019innovation. Afin de susciter l\u2019envie, les films se doivent de mettre en avant une sp\u00e9cificit\u00e9, une \u00ab\u00a0valeur ajout\u00e9e\u00a0\u00bb. A ce titre, le March\u00e9 du Film est une entit\u00e9 se voulant tr\u00e8s perm\u00e9able aux \u00e9volutions technologiques\u00a0: la diffusion num\u00e9rique, la haute d\u00e9finition ou encore l\u2019\u00e9volution de la 3D y sont des enjeux devenus incontournables.<\/p>\n

La logique op\u00e9rant au sein du March\u00e9 du Film est principalement industrielle. Toutefois, l\u2019objectif y est avant tout de susciter le d\u00e9sir spectatoriel de professionnels de l\u2019industrie du cin\u00e9ma. Ce d\u00e9sir professionnel est, in fine<\/em>, le d\u00e9sir d\u2019investir dans une \u0153uvre. Il s\u2019agit d\u2019une d\u00e9marche \u00e9minemment r\u00e9flexive o\u00f9 le d\u00e9sir se trouve mis en ab\u00eeme. Entre le d\u00e9sir d\u2019un individu et celui de \u00ab\u00a0l\u2019autre\u00a0\u00bb, quels ponts peuvent \u00eatre b\u00e2tis ? Il s\u2019agit d\u2019un pari sans cesse renouvel\u00e9 sur ce que \u00ab\u00a0l\u2019autre\u00a0\u00bb, le public imagin\u00e9, aimera. Cet amour est par d\u00e9finition mouvant, insaisissable, et ce paradoxe apparent, tel qu\u2019illustr\u00e9 par le March\u00e9 du Film, se trouve au c\u0153ur de l\u2019exp\u00e9rience cin\u00e9matographique des individus.<\/p>\n

\n

<\/span>\"\"<\/a><\/p>\n

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Retrouvez les articles du SOCIO-BLOG<\/strong> \/\/\/ 8 sociologues au Festival de Cannes : ici<\/a><\/strong> et l\u00e0<\/strong><\/a>
\nSous la direction d’Emmanuel Ethis, Universit\u00e9 d’Avignon et des Pays de Vaucluse
\n(Centre Norbert Elias, \u00e9quipe Culture et Communication)<\/p>\n

\n

\n","protected":false},"excerpt":{"rendered":"

Le March\u00e9 du Film de Cannes, envers compl\u00e9mentaire du Festival, est un lieu id\u00e9al pour observer l\u2019ambivalence du d\u00e9sir des spectateurs de cin\u00e9ma.<\/p>\n","protected":false},"author":25,"featured_media":2349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[117,241],"class_list":["post-2332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festival-de-cannes-cinemas-et-culture","tag-festival-de-cannes","tag-sociologie"],"yoast_head":"\nCANNES 2011 : \u00c0 LA CROIS\u00c9E DES D\u00c9SIRS - Paris-Louxor.fr<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CANNES 2011 : \u00c0 LA CROIS\u00c9E DES D\u00c9SIRS - 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